How do you cope on those days when you walk into your exam room, only to be confronted by a patient clutching reams of computer printouts, and demanding answers? "Because they told me I should get this/take this/have this ......" Not well, I bet! Especially after the 5th or 6th patient of the day. The frustration and tedium of these repeated experiences prompted ENT surgeon Russell Faust MD PhD into action. Not content to put up with the health information garbage he felt patients were being exposed to, he decided to publish his own … [Read more...]
Every entrepreneurial physician needs a blog
Okay, this is MY opinionated view ... coming from an entrepreneurial physician for whom a blog has been a hugely valuable business building tool! Most of you know by now what a blog is -- when I first started mine in 2006, they were not nearly as well understood -- but in case you aren't sure, it's "a type of website that is usually arranged in chronological order from the most recent 'post' (or entry) at the top of the main page to the older entries towards the bottom." (I'm quoting Darren Rowse, one of the earliest successful … [Read more...]
Tackle marketing your physician practice or business like a pro
Once in a while, a really useful book drops into my lap, courtesy of kind publicists and generous publishing companies, and "The One Week Marketing Plan" by Mark Satterfield (A) is one such book. Probably the most daunting task a small business faces - be it a medical practice or an entrepreneurial start-up - is how to market oneself effectively (get results!) and efficiently (not be hugely time-consuming or demand large budgets). The idea of marketing seems to bring on an attack of fear and dread in most of us, and as a result, we tend … [Read more...]
Physician entrepreneur minds the ankles by inventing a shoe
Dr. Barry Katz is a radiologist with ankles on the mind. And an entrepreneurial physician to boot (read on ... the pun will become obvious!) Having suffered ankle sprains when playing basketball as a younger man and noting the same problem in his son, he was bugged by the idea that there was no good way to prevent them ... at least, until now. Teaming up with his orthopedic and podiatrist colleagues, and scouring the medical literature, internet and other places for insights as to the cause of these ankle injuries, he invented a shoe to … [Read more...]
Physician leaves medicine to found own software business
As a neurology resident, Scott Zimmerman MD became aware that medical practice, beyond the rarefied atmosphere of training, was unlikely to fulfill the needs of his creative spirit. With this foresight, he began to teach himself coding, scouring as many resources as he could find, between call days and patient care hours. Zimmerman had spent his undergraduate years at Columbia University, cultivating an interest in economic development, poverty alleviation, and harnessing scalable instruments (namely software and tax policy) to address … [Read more...]
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