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“Crucial Conversations” tips for physicians

March 10, 2015 philippa kennealy

“Crucial Conversations” tips for physicians

When last did you have a tough conversation with an employee, a colleague or a family member that went really, really well? As a physician, you are well aware there are certain difficult conversations that we are well-trained to have -- delivering difficult diagnoses or alarming prognoses to patients and their families. However, I'd argue that these are not true "crucial conversations" ... at least for us. Perhaps you'll agree once you see the definition. In fact, most of us struggle to tackle those conversations that seem destined to … [Read more...]

Books' Big Ideas, Ideas for personal effectiveness

When a physician’s hobby becomes an entrepreneurial venture

January 30, 2015 philippa kennealy

When a physician’s hobby becomes an entrepreneurial venture

How do you cope on those days when you walk into your exam room, only to be confronted by a patient clutching reams of computer printouts, and demanding answers? "Because they told me I should get this/take this/have this ......" Not well, I bet! Especially after the 5th or 6th patient of the day. The frustration and tedium of these repeated experiences prompted ENT surgeon Russell Faust MD PhD into action. Not content to put up with the health information garbage he felt patients were being exposed to, he decided to publish his own … [Read more...]

Conversations with Trailblazers, Podcasts

Every entrepreneurial physician needs a blog

October 14, 2014 philippa kennealy

Every entrepreneurial physician needs a blog

Okay, this is MY opinionated view ... coming from an entrepreneurial physician for whom a blog has been a hugely valuable business building tool! Most of you know by now what a blog is -- when I first started mine in 2006, they were not nearly as well understood -- but in case you aren't sure, it's "a type of website that is usually arranged in chronological order from the most recent 'post' (or entry) at the top of the main page to the older entries towards the bottom." (I'm quoting Darren Rowse, one of the earliest successful … [Read more...]

Marketing for the "marketing-allergic", Resources for your Business

Tackle marketing your physician practice or business like a pro

September 26, 2014 philippa kennealy

Tackle marketing your physician practice or business like a pro

Once in a while, a really useful book drops into my lap, courtesy of kind publicists and generous publishing companies, and "The One Week Marketing Plan" by Mark Satterfield (A) is one such book. Probably the most daunting task a small business faces - be it a medical practice or an entrepreneurial start-up - is how to market oneself effectively (get results!) and efficiently (not be hugely time-consuming or demand large budgets). The idea of marketing seems to bring on an attack of fear and dread in most of us, and as a result, we tend … [Read more...]

Book review, Marketing for the "marketing-allergic"

Physician entrepreneur minds the ankles by inventing a shoe

September 22, 2014 philippa kennealy

Physician entrepreneur minds the ankles by inventing a shoe

Dr. Barry Katz is a radiologist with ankles on the mind. And an entrepreneurial physician to boot (read on ... the pun will become obvious!) Having suffered ankle sprains when playing basketball as a younger man and noting the same problem in his son, he was bugged by the idea that there was no good way to prevent them ... at least, until now. Teaming up with his orthopedic and podiatrist colleagues, and scouring the medical literature, internet and other places for insights as to the cause of these ankle injuries, he invented a shoe to … [Read more...]

Conversations with Trailblazers

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About Philippa Kennealy

Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business! meet Philippa »

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Recommended Books and Programs

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    Made to Stick: Why Some Ideas Survive and Others Die
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    How to create unforgettable messages

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    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
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    Implement the E-Myth business habits

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    Just what it says it is!

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    A practical approach to uncovering your biz idea

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    Good to Great: Why Some Companies Make the Leap... and Others Don't
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    What matters in building a great business

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    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
    Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse
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    The nuts and bolts of Internet marketing

     

  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
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    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope M.D.

    The only book on the topic!

  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA

    A thorough guide to getting started in practice

  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
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    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
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    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

  • Career Renegade: How to Make a Great Living Doing What You Love
    Career Renegade: How to Make a Great Living Doing What You Love
    by Jonathan Fields

    A must-read for anyone wanting to flee the fold and launch a new and different career.

  • A Whole New Mind: Why Right-Brainers Will Rule the Future
    A Whole New Mind: Why Right-Brainers Will Rule the Future
    by Daniel H. Pink

    Dan Pink's brilliant analysis of what skills are needed to thrive in the 21st Century in business.

  • Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
    by Steven K. Gold

    A useful book written by a physician

  • Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
    by Pamela Slim

    Humorous, practical, excellent guide written by my dear colleague, Pam Slim

  • The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    by Guy Kawasaki

    Guy Kawaski's classic about starting your own business

  • The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship
    by Bill Murphy

    Great and inspirational stories -- I've blogged about several of the "secrets"

  • The Art of Possibility: Transforming Professional and Personal Life
    The Art of Possibility: Transforming Professional and Personal Life
    by Rosamund Stone Zander, Benjamin Zander

    Most enlightening -ten vital practices to develop the attitude that transforms how you live your life

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