In this case, it was to extol the packaging and presentation of the gorgeous Gelaskin I bought to protect the cover of my new netbook.
And to demonstrate just how easy it is to make these videos.
(if you can’t see the video player in the email, you can see it here — it’s only 2 minutes long).
The video involved taking some pictures and uploading them to my computer, creating a short image-only PowerPoint, shooting it with Camtasia Studio while narrating it into my headset microphone. Total time from beginning to end >> less than 30 minutes (and this was my first-ever use of Camtasia — to learn how to use the software, this book is very helpful).
Now, imagine you wanted to make a teaching point.
About reading food labels, or showing patients how to find the best-rated websites for health, or using a new piece of equipment, or teaching your staff how to perform various tasks in your EMR.
You could do all of these, with the tools I mentioned above (and with the addition of a Flip video camera like my model, to capture yourself or others speaking and demonstrating something).
And I bet you’ll be placing yourself and your business or practice head and shoulders above the competition.
Oh, and by the way, the video demonstrates the impact creative, thoughtful product packaging will have on your buyers. They’ll want to show the world, just as I am!