In an amednews.com April 6th article titled “Broadcast your brand: Find the patients you most want to treat” by Pamela Lewis Dolan, I was quoted after a thorough and thoughtful interview on the topic of creating a personal brand.
To elaborate a little, a personal brand is the promise you put out in the world about the unique and distinctive ways in which you serve your patients or clients. It is represented by the way in which you speak about your services or products, your business and yourself, how you convey your presence both physically and virtually, and how you put your special stamp on every touchpoint a patient or client has with your business.
Quoting myself in the article:
“The only way to stand out from all the other doctors around you is to consciously put some attention on what makes me different and unique”
… and that is indeed what I believe with all my entrepreneurial physician heart!
In order to be quotable, I obviously have to pay attention to my own personal brand.
The Philippa Kennealy brand is one of being of educational and thought-provoking service, responsiveness and having fun while working. How’s the brand doing?