The Entrepreneurial MD

where physicians thrive in their careers

For physician bloggers, a handy guide to getting your word out

Physician bloggers whose online marketing strategy for products or services includes a blog think that successful marketing is about writing as much content as possible. This can lead to burnout. The real secret is to promote each blog post effectively, rather than writing more often. This infographic shares some of those secrets - do one third of them and you are well on your way! Courtesy of Andreea Ayers, founder of Launch Grow Joy - with thanks for sharing! … [Read more...]

Customer service that truly sparkles

I am irate. Infuriated. Enraged. Having set aside a full work day (for the second time) to have new office cabinetry and a desk installed (I had to set aside an entire day because this company is unable tell me in advance what time to expect the installers), I have just learned that "someone dropped the ball and they can't come today"! I had also arranged for my computer guy and an ergonomics consultant to be here - so THREE schedules have been impacted by this rotten service.  I was about to spend several thousand dollars. So why do … [Read more...]

Medical practice marketing: 5 simple tactics to get you started

Please don't cringe when I mention the words "medical practice marketing". Please stop for a moment and read my words below. I hope to pleasantly surprise you with the realization that what I am about to describe is not used-car salesman tricks. Far from it! No ... I'm asking you to be yourself, show up in a way that you hope anyone you were buying from would show up, and do that exceptionally well!! Marketing isn't Selling. You are not going to push any creams or vitamins or extra procedures on any unsuspecting patient. Medical … [Read more...]

Is it time to pull the plug on your physician business marketing activity?

I recall the day I finally summoned up the will to dump my almost-full box of 4-color glossy brochures, having recognized that I'd wasted a whole lot of money on design and printing. They were simply not bringing in any business, and were instead cluttering up a closet! Likewise, when rethinking my business identity and brand in 2006, I had to discard a prior website for which I had paid a fair amount and that was also not doing the job for me. The learning curve to marketing success can be painful and … [Read more...]

Networking your way efficiently to a new non-clinical position

I recently received this communication via my other website (Women Leaving Medicine) and thought it pointed enough of a question and commentary that I decided to share a portion of it and my response with you. “I am the primary bread winner in our family.  We have two boys - 3 and 1.  My husband is going back to school for his Masters while he also juggles being the primary care giver for our boys.  I left emergency medicine almost three years ago and did a preceptorship in treating a disease that is medical as well as … [Read more...]